Glow with a clear conscience
A bright smile shouldn't cost the planet — or any bunnies. Our 100% vegan, cruelty-free whitening gels deliver the same head-turning glow with none of the animal-derived ingredients or animal testing. Ethical, effective, and unapologetically chic.
More and more of us are reading the back of the bottle these days, and we love that. The clean-beauty mindset that's reshaped skincare and makeup absolutely belongs in your smile routine too. Our vegan whitening gels are made without any animal-derived ingredients and are never, ever tested on animals — so you can chase a brighter smile while staying completely aligned with the way you already shop, eat and live. Same glow, clear conscience.
Here's the part people don't always expect: going vegan doesn't mean settling for a weaker result. Our cruelty-free gels are formulated to deliver the same enamel-safe, professional-grade whitening as the rest of our range. You're not trading effectiveness for ethics — you're getting both. The brightness, the comfort, the kindness to your enamel: all there, just built on a plant-friendly formula that happens to be better for animals and lighter on the planet too.
Why clients love them
- 100% vegan — no animal-derived ingredients, ever
- Certified cruelty-free, never tested on animals
- Same enamel-safe, professional-strength results
- A whitening option that matches your values
- Available across in-chair, express and take-home
- Thoughtful, recyclable-minded packaging
Values, not a vibe tax
We didn't make our vegan range a pricey 'premium' upsell, because ethical shouldn't be a luxury. You can choose vegan gels across our services — in-chair, express, touch-ups and take-home kits — without it feeling like a penalty for caring. Just let us know when you book that you'd like the vegan formula, and we'll set you up. It's the same glow-up experience you'd get anyway, just with ingredients you can feel good about flashing in every selfie.
It also makes our take-home kits a gorgeous, giftable, guilt-free option for the conscious people in your life. If you've got a friend who scrutinises every label and lives by their values, a vegan whitening kit is the kind of present that says you actually get them. Cute packaging, real results, zero ethical asterisks — it's a hard combination to beat.
Bright and kind
Your smile can absolutely be both dazzling and in step with your principles. Whether you're fully plant-based or just trying to make kinder choices where you can, our vegan gels let you glow up without compromise. Ask for them in any service or grab a vegan take-home kit, and join the growing crew proving that the brightest smiles are the ones with nothing to hide. Glow on, guilt-free.
Vegan Whitening Gels, answered
Yes. Our vegan formula is enamel-safe and professional-strength, delivering the same bright results — the only difference is what's not in it.
We keep vegan gels accessible across our services without a big premium. Just request the vegan formula when you book.
All of them — in-chair, express, touch-ups, bridal and take-home kits can all be done with our vegan formula.
Ready for your glow-up?
Book your vegan whitening gels session today — enamel-safe, comfortable and camera-ready. Your brightest smile is one appointment away.