Health Industry Case Study • High-Volume, Low-Cost Leads
A healthcare provider was competing against larger networks and needed predictable new patient enquiries.
We launched targeted search campaigns with patient-focused landing pages, call tracking, and A/B testing to optimise conversions.
216 enquiries in 3 months, 21.56% conversion rate, $42.56 cost per lead.
Challenge
- Needed to attract patients cost-effectively despite strong competition.
- Previous campaigns produced inconsistent lead flow.
Solution
- Patient-centric ads built around high-intent search queries.
- Optimised landing pages with clear calls to action and call tracking.
Result
216 patient enquiries · $215k est. revenue @ $5k per patient · 23× return on ad spend
Healthcare sector • Confidential data