Our story
Started by pet-lovers, for pet-lovers
SweetHeart began in 2018 as a tiny corner shop with one big belief: pets aren’t just animals, they’re family. Today we’re a joyful little world of food, toys and full-on pampering — but that belief hasn’t budged an inch.
Browse the shop 🛍️
Since 2018 🎈
Spoiling pets daily
12k+
Happy pets
20+
Curated products
8
Years of cuddles
4.9★
Average rating
What we stand for
💛
Kindness first
Every wag, purr and chirp matters. We lead with patience and gentle hands.
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Honestly good stuff
If we wouldn’t feed it to our own pets, it never hits our shelves.
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Community of pet-lovers
We’re your neighbours — here for the new-puppy panic and the senior-dog snuggles.
The humans
Meet the pack
👩🦰 🐕
Lottie Bloom
Founder & Head Cuddler
🧑🦱 🐩
Marco Reyes
Lead Groomer
👩 🐈
Aria Chen
Pet Nutritionist
🧔 🦜
Sam O’Hara
Daycare Captain