What is an SEO Audit?
An SEO audit is a comprehensive analysis of your website's search engine optimisation health. It's like getting an MRI for your website—revealing both visible issues and hidden problems that are limiting your organic growth potential.
Algorithm Evolution
Google updates its algorithm 500-600 times per year. What worked last year might be hurting you today.
Competitive Landscape
Your competitors aren't standing still. Regular audits help you identify and capitalize on their weaknesses.
Technical Decay
Websites naturally accumulate technical issues over time—broken links, slow pages, crawl errors—that compound to hurt rankings.
Opportunity Discovery
A thorough audit typically surfaces a range of quick wins that can be implemented within days, giving you early momentum while longer-term work is planned.
Our 200+ Point SEO Audit Framework
Technical SEO
- Site Architecture & Crawlability
- Page Speed & Core Web Vitals
- Mobile Optimisation
- Security & Trust Signals
On-Page SEO
- Content Quality & Relevance
- Title Tags & Meta Optimisation
- User Experience Signals
- Schema Markup Implementation
Off-Page SEO
- Backlink Profile Assessment
- Brand Signals & Citations
- Competitor Gap Analysis
- Link Velocity Patterns
Content Strategy
- Keyword Research & Gaps
- Content Performance Metrics
- Topic Authority Measurement
- Internal Linking Optimisation
Our SEO Audit Process
A good SEO audit is more than a long list of errors. It is a prioritised plan. We work through your site in a clear sequence so the findings are easy to act on.
We start with crawlability and indexing, because a page that search engines cannot reach or understand will never rank. From there we assess technical SEO, on-page SEO and off-page SEO in turn, then tie everything back to your content strategy and commercial goals.
Technical SEO Analysis
We crawl your site the way a search engine does, checking site architecture, crawl budget, redirect chains and broken links. Page speed and Core Web Vitals get particular attention, since loading, interactivity and visual stability all shape how your pages perform.
On-Page and Content Review
Next we review on-page SEO across your key templates. Title tags, meta descriptions, heading structure, internal linking and schema markup are all measured against current best practice. We also look at content depth and relevance to see where thin or overlapping pages are holding you back.
Off-Page and Authority Signals
Finally we assess your backlink profile and wider authority signals. We look at link quality, brand mentions and citation consistency, then compare your profile against the competitors ranking above you to find realistic gaps to close.
What You Get in Your SEO Audit Report
Every audit ends with a clear, jargon-free report. It ranks each issue by impact and effort, so you always know what to fix first. You receive a prioritised action plan, not a data dump.
We walk you through the findings, explain the reasoning in plain language, and map out a roadmap you can hand to your own team or ours. The goal is simple: turn analysis into organic growth.
Crawlability, Indexability and Status Codes
A site audit starts with access. We check crawlability and indexability first. We test http status codes so key pages return 200 and old pages redirect cleanly. We fix broken redirects and stray canonical tags.
Content Gaps, Structured Data and Keyword Rankings
Next we map content gaps against your keyword rankings. We check structured data, meta descriptions and page speed. Then we score your backlink profile. Tools like Google Search Console, Semrush and Screaming Frog surface the data, and each finding becomes one clear, ranked fix.
Why Regular SEO Audits Matter
Search never stands still. Algorithms shift, competitors publish and your own site changes with every new page. A regular SEO audit keeps small problems from compounding into large ones and keeps your strategy aligned with how search actually works today.