Resources
SEO resources, in plain language
Two things decide whether customers find you: local search, and AI answers.
Search is splitting in two. Local search still decides who gets the call from a nearby customer. AI answer engines increasingly decide who gets mentioned at all. These resources cover both.
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Browse by topic
Local SEO
How nearby customers find you. Google Business Profile, the map pack, local citations, reviews and location pages.
- Google Business Profile
- Map pack
- Citations & NAP
- Reviews
- Local content
National SEO
Ranking beyond your suburb. Search strategy, pricing, timelines and what to expect from SEO across Australia.
- SEO strategy
- SEO cost
- How long SEO takes
- Technical SEO
- Content SEO
Web Design
What a good small-business website needs. Builds, redesigns, platforms, speed and pages that turn visitors into enquiries.
- Redesigns without ranking loss
- Platform choice
- Page speed
- Essential pages
- Conversion
Generative SEO
How AI answer engines find, understand and cite you. Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot.
- AI Overviews
- Entity optimisation
- Schema markup
- E-E-A-T
- Answer engine optimisation