Resources
Local SEO resources
How local search actually works, explained plainly.
Local SEO decides whether a nearby customer finds you or a competitor. These guides cover the Google Business Profile, the map pack, citations, reviews and the location pages that serve a real service area.
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Articles
What's the difference between the map pack and organic local results? The map pack is the block of three local listings on a map; organic results are the standard blue links below. They rank on different factors — here's how. How do I rank a plumbing business on Google Maps in Brisbane? Rank a Brisbane plumbing business on Google Maps: the method — a sharp profile, honest service areas, steady reviews, clean citations and local content. Do Google reviews actually improve my search ranking? Google reviews correlate with better local ranking through prominence — but don't directly cause it. What reviews really influence, and what they don't. How many Google reviews do I need to rank in the map pack? There's no magic number of Google reviews to rank in the map pack. Review signals correlate with prominence — no threshold exists. What actually matters. How long does it take to rank in the Google map pack? Map pack timelines run from weeks for a verified profile to three to six months for competitive terms. See the realistic tiers and what drives them. Can I rank on Google Maps without a website? Yes — you can rank on Google Maps without a website using an optimised Google Business Profile, reviews and citations. But a site strengthens every signal. Why is my business not showing up on Google Maps? Five common reasons a business is missing from Google Maps — unverified profile, suspension, inconsistent NAP, weak prominence or distance — and the fixes. Why does my competitor rank above me in the Google map pack? A competitor usually outranks you in the map pack on relevance, distance or prominence. Diagnose which factor you're losing on, and what to fix first. Local SEO Brisbane: How Do You Rank in the Map Pack? Local SEO for Brisbane businesses: Google Business Profile, reviews, citations and service-area content, explained pillar by pillar to win the map pack.
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Start here
Google Business Profile Claim, verify and optimise the profile that decides whether you appear in the map pack. Map pack optimisation The three local results above the organic listings, and the factors that decide who fills them. Local citations and NAP Business listings, directories and why a consistent name, address and phone number still matters. Review strategy Earning reviews, responding to them, and how star rating feeds local prominence. Local content Location pages that serve a real service area instead of repeating a template.
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Go deeper
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Questions, answered
What is local SEO?
Local SEO is the work that makes a business appear when someone nearby searches for what it sells. It covers your Google Business Profile, the map pack, local citations, reviews and location pages.
How do I rank in the Google map pack?
The map pack ranks on proximity, relevance and prominence. You control relevance and prominence through your Google Business Profile, consistent business listings, reviews and genuinely local content.
Do local citations still matter?
Yes. Citations confirm your name, address and phone number across directories and business listings. Consistency helps search engines trust that the business is real and where you say it is.
How long does local SEO take?
Local SEO typically builds over months rather than weeks. Map pack movement can come sooner than organic results, but no agency can guarantee a position or a timeframe.
Does 7Arx cover my suburb?
7Arx serves Brisbane, Ipswich, Logan, Moreton Bay and the wider South-East Queensland region. The service areas index lists every suburb covered.