Resources
Local SEO resources
How local search actually works, explained plainly.
Local SEO decides whether a nearby customer finds you or a competitor. These guides cover the Google Business Profile, the map pack, citations, reviews and the location pages that serve a real service area.
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Articles
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Start here
Google Business Profile Claim, verify and optimise the profile that decides whether you appear in the map pack. Map pack optimisation The three local results above the organic listings, and the factors that decide who fills them. Local citations and NAP Business listings, directories and why a consistent name, address and phone number still matters. Review strategy Earning reviews, responding to them, and how star rating feeds local prominence. Local content Location pages that serve a real service area instead of repeating a template.
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Go deeper
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Questions, answered
What is local SEO?
Local SEO is the work that makes a business appear when someone nearby searches for what it sells. It covers your Google Business Profile, the map pack, local citations, reviews and location pages.
How do I rank in the Google map pack?
The map pack ranks on proximity, relevance and prominence. You control relevance and prominence through your Google Business Profile, consistent business listings, reviews and genuinely local content.
Do local citations still matter?
Yes. Citations confirm your name, address and phone number across directories and business listings. Consistency helps search engines trust that the business is real and where you say it is.
How long does local SEO take?
Local SEO typically builds over months rather than weeks. Map pack movement can come sooner than organic results, but no agency can guarantee a position or a timeframe.
Does 7Arx cover my suburb?
7Arx serves Brisbane, Ipswich, Logan, Moreton Bay and the wider South-East Queensland region. The service areas index lists every suburb covered.